QR CODE is a registered trademark of Denso Wave Incorporated. While the honor is presented live during the telecast, fans can look out for the QR code driving them to the Billboard ChartStars drop to redeem the exclusive “Pepsi Mic Drop Moment” collectible featuring the honoree for a limited time during the show.
One additional exclusive drop will feature the Pepsi Mic Drop Moment, a brand-new honor from Pepsi celebrating one artist or group who has achieved huge success on the Billboard charts this year. The exclusive NFTs aren’t limited to the existing Billboard Music Award categories, though.
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Fans can get in on the action and learn how to redeem the “Winners Club” NFT Collection all night long by following Pepsi, Billboard and BBMAs on all social channels and visiting.
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As each award is announced live during the show, a custom digital collectible will unlock in real time, available for free minting for only 20 minutes, rewarding hardcore Billboard Music fans with epic, one of a kind NFTs celebrating this year’s awards. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection will mark the first time music fans will be able to take home a piece of the Billboard Music Awards via Billboard ChartStars, built on a leading eco-friendly Flow blockchain. Score a Free “Winners’ Club” NFT DURING the Show Additionally, the telecast will feature a brand-new “Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s rich legacy in working with and supporting musicians. The groundbreaking Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs) that gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Pepsi announced a first-ever innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for fans to engage with live entertainment.
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